Reduce Your Chemical Exposure

The Green Gurus & The Additive Queen Join Forces Join The Miessence Organic Team and Julie Eady as they share their knowledge and experience of the food and beauty industries to make you an informed consumer and improve the health and well being of your family.   

Julie Eady was a young mother in Perth’s suburbs when the birth of her first child seven years ago prompted her to have a better look at what her baby was actually consuming. 

She deciphered all the little numbers listed on the ingredients list of a wide range of processed foods and discovered that many of the additives – designed to enhance food’s flavour, colour or texture – were either banned or restricted in other countries. She says some of the additives have even been linked to behavioural problems in children, allergic reactions and even cancer. 

Additive Alert, Your Guide to Safer Shopping was published in 2004, and sold over 25,000 copies in its first year, confirming the demand by consumers for factual information about our food.  It is one of the best selling references available on food additives in Australia, and has become a household shopping “bible” for thousands of consumers around the country.    

Miessence is the world's first certified organic skin care and personal care range. The team from Miessence are passionate educators and activist for social and consumer change, speaking to families, entrepreneurs and cosmetic industry professionals.  

The Miessence Organic team is passionate about empowering and educating consumers on how to avoid harmful chemicals in their products. “Misleading labels and clever marketing gimmicks relating to organic content can often mask the use of potentially toxic ingredients” they say, “which seriously undermines the integrity of the organic claim”.