Event ID # 56884
Date:
Friday, September 12, 2008
 Time:
7:30 am - 10:30 am
Event:

Robert Middleton: Managing the Marketing Conversation
Host:

Bay Area Consulting Network
Location:

(San Rafael)   Google Map
McInnis Park Golf Center Restaurant
350 Smith Ranch Road, San Rafael, CA 94903
Contact:
Harry Chapman		 Phone:
Email:
hchapman@baconsulting.net
Website:
http://BACNetwork.com
Price:
$45 before August 27th and $55 between August 27th and September 10th; $65 cash or check at the door.
Full details:
These days a lot of attention is focused on marketing messages-what you say when someone asks what you do. This message is very important, but it's only the "tip of the iceberg" when it comes to talking about your business. It's not unusual to get stuck on the next steps: how to discuss your business in more depth and set the foundation for a follow-up.

In this presentation, marketing consultant and coach Robert Middleton of Action Plan Marketing will explore how to go beyond the Audio Logo and manage the marketing conversation to dramatically increase the chances that a conversation about your business will actually lead somewhere.

In this presentation Robert will:

* Demonstrate how to get immediate attention with your marketing message.
* Explain what you can and can't accomplish with a marketing message.
* Show how to continue the marketing conversation once you have a prospect's attention.
* Outline the steps needed to keep the marketing conversation on track.
* Reveal the secrets to making an offer that paves the way for effective follow-up.

Attend this presentation if you are not getting the kind of results you'd like when talking about your business. You'll learn a simple system for getting more attention and paving the way for follow-up that can turn that initial marketing conversation into a selling conversation and ultimately a new client.

This presentation will be very interactive. Robert will give live demonstrations of how to go from the Audio Logo to a follow-up call.

About the Speaker

Robert Middleton has been working with Independent Professionals on their marketing since 1984. Robert is an expert at developing and teaching non-manipulative strategies for attracting more clients. He is the author of the online bestsellers, the InfoGuru Marketing Manual and the Web Site ToolKit and the publisher of the More Clients eZine which goes out to 50,000 subscribers every week.

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