Event ID # 56159
Date:
Wednesday, August 13, 2008
 Time:
6:00 pm - 9:00 pm
Event:

Web Analytics - Measuring Engagement In The Social Media Revolution
Host:

Silicon Valley WebGuild
Location:

(Palo Alto)   Google Map
The Cabana Hotel
4290 El Camino Real, Palo Alto, CA 94306
Contact:
Phone:
Email:
svwebguild@gmail.com
Website:
http://www.webguild.org/events/event_details.php?event_id=973877670
Price:
Online Registration for Members: $35 and Non-Members: $65. Onsite, add $5.
Full details:
This event will focus on the measuring user engagement on and off your web site. With the rise of social media, the conversation is taking place on blogs, social networks, forums, online communities, IM and chat clients. Companies need to measure how users are participating in the conversation in all the different places and the impact of that on their businesses. Companies need to be able to capture, mine, aggregate, and analyze data in the attention economy beyond the corporate web site and turn that data into actionable intelligence. By monitoring the net conversations, companies can identify pain points, opinions, and opportunities that would otherwise be missed. Learn from the experts about this cutting-edge topic and how it affects your business and how your business can be part of the conversation.

Who Should Attend
Web Analytics Professionals, Social Media Strategists, SEO Practitioners, Online Retailers and Online Advertisers.

Speakers
Carla Bourque, VP Media & Entertainment, Nielsen Online
John Squire, Chief Strategy Officer, Coremetrics

For more info http://www.webguild.org/events/event_details.php?event_id=973877670

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