Event ID # 53062
Date:
Tuesday, July 8, 2008
 Time:
8:30 am - 10:00 pm
Event:

Product Management Morning Forum: The Philosophy of Product
Host:

Silicon Valley American Marketing Association (SVAMA)
Location:

(San Jose)   Google Map
Il Fornaio (In the Saint Claire Hotel)
302 Market St., San Jose, CA 95113
Contact:
Angi Roberts		 Phone:
866-206-9067 x3004
Email:
svama@onebox.com
Website:
http://www.svama.org/
Price:
Members $5, Non-Members $15.
Full details:
SVAMA Presents: The Product Management and Marketing Morning Forum
The Philosophy of Product

Explore and develop approaches to improve the underlying basis for your company's definition and development of products and services.

When it comes to the definition and development of products and services, every company operates from a "Philosophy of Product" whether this is implicit or explicit.

This interactive session will explore a variety of product philosophies, the pros and cons of each and how product management and marketing professionals can work collaboratively within their companies towards improving and documenting product philosophy.

Facilitator: Ellen Grace Henson, Managing Director of Marketing Mechanics.

Bio: Ms. Henson is a strategic product management, marketing, and technology consultant who has worked with a number of companies, from start-ups to $2B in revenues, across diverse markets including manufacturing, energy, enterprise applications and services, interactive and streaming media, database, personalization, interactive training, networking, communications, and collaboration.

Cost: SVAMA Members, $5.00 Non-Members $15.00

RSVP: Please help the Facilitator to manage appropriate seating by responding to Ellen Grace Henson egh@mktgmech.com at least three days before the event.

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