Event ID # 54944
Date:
Wednesday, July 23, 2008
 Time:
11:30 am - 1:30 pm
Event:

Unlocking the Marketing Mysteries of China and Japan
Host:

NorCal BMA (Northern California Business Marketing Association)
Location:

(Santa Clara)   Google Map
David's Banquet Facility
5151 Stars & Stripes Drive, Santa Clara, CA 95054
Contact:
Phone:
650-631-4262
Email:
info@norcalbma.org
Website:
http://norcalbma.org
Price:
$40 for NorCal BMA members, $45 for Silicon Valley American Marketing Association and PRSA Members, $53 for non-members.
Full details:
Unlocking the Marketing Mysteries of China and Japan

Learn concrete strategies and tactics that turn the potential into revenue

Northern California Business Marketing Association (NorCal BMA) announced its Wednesday, July 23rd lunch meeting program; the featured keynote speaker is Flemming Mahs, Partner, Worldwide Market Creators (WMC).

The Asian market can be incredibly lucrative, but also incredibly elusive. It's sometimes difficult to know how to define the potential market, let alone break through and reach it. How do you tap into these hard-to-reach markets. Flemming Mahs, who has 15+ years of global sales, marketing, product management, and operations experience, will go in-depth on winning marketing efforts in Asia. Based on a recent case study, he will discuss surveying the markets and defining the Total Available Market needed to create your strategy and ultimately increase sales revenue.

Flemming L. Mahs, MBA, CPA, Ph.D is a Partner at Worldwide Market Creators, an agency that helps marketing and sales professionals identify market segments and then develops the strategies and tactics necessary to realize revenue. Mr. Mahs specializes in identification of local customers in China and Japan for major US OEM new product launch. WMC serve multinational OEMs as well as start-ups.

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