Event ID # 80529
Date:
Saturday, August 8, 2009
 Time:
4:00 pm - 2:00 am
Event:

515 Alive - Iowa Urban Music & Arts Festival
Host:

Urban Music Group
Location:

(East Village, Des Moines, IA 50309)   Google Map
500 block of East Grand Ave & 400 block of East 5th St.
500 block of East Grand Ave & 400 block of East 5th St.
Contact:
Flash Mccabe		 Phone:
515-419-6023
Email:
groovepro@gmail.com
Website:
http://www.515alive.com
Price:
Free
Full details:
515 Alive


Who:     The Urban Music Group - a local non-profit group whose mission is to promote and increase awareness of types of music and art that other groups and festivals ignore.

What:    Iowa's only Annual Urban Music & Arts Festival
            In it's 8th year
            Focuses on younger Iowa musicians and artists
            Free Admission
            All Ages (outdoors)
           
When:   Saturday, August 8th
            Event Hours 4pm-12:30am - outdoors
                             6pm-2am - indoor venues
            Street Closure - 10am - 4am
            **alternate traffic routes, parking and event maps and times will be printed 3 weeks prior and printed in DM Juice magazine**

Where:  400 block of E. 5th Street
            500 block of E. Grand Avenue

Features: 2 Large outdoor stages of music, video art and hi-tech lighting displays
              5 Indoor stages of music
              60+ music performers from Iowa
              4 world class headliner music performers
              Automobile show
              Art show
              Live art demonstration
              30+ "unsigned" artists from Iowa
              Dancing competition
              Dancing demonstration
              Professional skateboard & BMX bike demo (within a closed area)
              A multitude of clinics, how-to's & demonstrations by artists, musicians and professionals from Iowa and all over the world
              A wide variety of art & beverage vendors
              Several booths focusing on informative activism regarding current issues in
the world today.


Facts:     main demographic = 18-35
              Ages : under 18 = 12%
                       18-21 = 16%
                       21-29 = 47%
                       29-35 = 19%
                       35+ = 6%
              2008 attendance = 14,000
              2008 economic boost to Des Moines directly from 515 Alive = $670,000+/-
              2009 expected attendance = 20,000
              2009 expected economic boost to Des Moines as a result of this event = $980,000+/-

**All facts reached via independent study conducted each year by students of Drake University Economics Grad program. Study conducted each year. Attendance numbers reached via official Des Moines Police post event report**