Event ID # 93535
Date:
Wednesday, November 11, 2009
 Time:
11:30 am - 1:30 pm
Event:

Building Brand with Social Media: How Starbucks Does It and What They’ll Do Next
Host:

Puget Sound American Marketing Association
Location:

(6th and University Ave, Seattle, WA)   Google Map
Washington Athletic Club
1325 6th Ave, Seattle, WA 98101
Contact:
Phone:
Email:
Website:
http://www.psama.org
Price:
PSAMA Members ($38), Non-Members ($50), Students ($38)
Full details:
Find out how to step up your social media strategy from a company that’s thriving in the social media space: Starbucks.  By moving from experimenting with social media to actively incorporating it into the company’s brand marketing plans, Starbucks has become the most popular brand on Facebook, with more than 4.1 million fans. Starbucks’ Official Tweeter Brad Nelson will reveal how the company’s social media initiatives are intimately coordinated with traditional media.  You’ll find out how the company translates its story though digital media, using it to listen, gather feedback, answer questions and launch new products and promotions.  Brad will deliver practical advice and proven techniques for making stronger connections with customers. Register online at www.psama.org or call 206-623-8632.